Key Takeaway: Tell a generative AI chatbot your problem and to draft a solution.
My goal: to spend only an hour a day on social media & marketing so I can focus on clients, AI product development, and the latest SaaS industry trends & frameworks.
Perspective: Having been in combat, I know plans are not enough. You need to prepare for chaos.
In the army, that meant establishing standard operating procedures (SOPs).
In the corporate world, that means establishing repeatable systems.
In the era of generative AI, it means creating an AI Agent to build and manage a repeatable system for you.
Business Value Created: Additional two hours per day to focus on clients. Reducing Social Media Marketing time requirement from 3 hours per day to just 30 minutes.
Action Steps:
Brainstorm (with AI)
Write a Draft (with AI)
Test & refine (Human + AI)
Deploy instructions to AI agent tool (Human)
Iterate & refine (Human + AI)
Output: Multi-week Content Calendar for Substack, LinkedIn and X:
Next Steps: Build out a human-in-the-loop agentic marketing content creation process.
Receive a theme or blog title
Generate platform-specific recommendations
Create exportable scheduling documents
Created initial prompts for blog post analysis
Developed table structures for content calendars
Implemented markdown formatting for easy export to Google Sheets
Added platform-specific content tailoring instructions
Gemini provided me with a typical conversation text output listing days, blog titles & content recommendations, however, I wanted a calendar view.
Definition: Markdown is an open source code language that uses characters found on a keyboard to create format changes rather than clicking on a button in Microsoft Word or Google Sheets enabling easier formatting for websites.
Example: Double asterisk before or after a word or phase makes it bold.
**This would be Bold in Markdown**
In my prompt, I used the | symbol which is commonly referred to as the “pipe symbol” to designate columns and provides a simple table structure.
Platform | Monday | Tuesday | Wednesday | Thursday | Friday
LinkedIn | put blog title and content in the respective column for the recommended day to posts
Gemini responded with a Content Calendar in a table format and had the “Export to Sheets” action button at the end of its response which I of course used.
Testing revealed several key improvements needed:
Multi-week calendar capability
Platform-specific content requirements
Manual formatting of the output
In Gemini, I clicked on Gemini’s Gem manager in the left side panel.
I clicked “create” and pasted my instructions into the Gem.
Click Save and a new chat will appear where you can interact with your new AI Agent.
To edit an agent: click Gem Manager in the left side panel and click the pencil icon next to my agent.
Creates comprehensive multi-week content calendars
Generates platform-optimized post suggestions & schedules
Seamlessly exports to Google Sheets
Allows me to focus on analyzing & refining rather than coming up with dozens of social media ideas
Three blog post ideas can now be transformed into 36+ social posts across:
Substack newsletters for long-form content
A series of LinkedIn posts for my professional network
X threads that break down key concepts
This is just the start to my human-in-the-loop agentic workflow.
Human-in-the-loop agentic marketing approach:
Social Media Manager Agent creates a Content Calendar
Human reviews & refines
Copy Write Agent writes Social Media Posts
Human reviews & refines
SEO agent develops a Key Word Strategy
Human reviews & refines
Social Media Manager Agent integrates keyword strategy into copy write
Human reviews & refines
Marketing Agent publishes to marketing platforms
If you are interested in learning more about AI Agents, or our approach to accelerating RevOps and Business Intelligence capabilities schedule some time here.